Week #13

 Money is the theme this week, and as Professor Kelsey so accurately stated, there is quite a bit of money to be had in the Search Engine Optimization field. There are obviously thousands of jobs in the SEO field, with more and more seeming to appear each and everyday.

So much so that, if advertised and presented properly, given there being such a high demand for SEO experts, one could easily take a freelance route and independently work with small and up and coming businesses, providing them with valuable, less expensive expertise, all while gaining references and making some money while doing so.

Professor Kelsey's idea of doing a "free audit" is a brilliant way to reel in new clients. Going way back to chapter one or two, drawing the comparison between SEO and real estate, a free audit would almost act as a "free estimate" or "free quote" that gets people talking and making repours with professionals, often becoming their newest clients in doing so.